Graphic PSA about the dangers of texting while driving

Before you watch, I warned you it is graphic. I feel a little light headed after watching it.

From the video’s YouTube page:

The four-minute sequence involves British actors and creative talent — and is part of a larger 30-minute drama produced and directed by Peter Watkins-Hughes an award winning, former BBC TV producer who is also a lecturer for the Documentary Film & Television department at the Newport School of Art, Media and Design in Wales. He got his own students to work on this drama, which was made for — and with — the Gwent Police Department. Mr. Watkins-Hughes says the longer-version of this drama will be shown at schools this year. He is in talks with the BBC to have “COW” (named after the road in the film) – broadcast later this year.

Via: Creative Review


4 Responses to Graphic PSA about the dangers of texting while driving

  1. Tony P August 25, 2009 at 4:57 pm #

    Very realistic. This needs to be shown to new drivers as a requirement for driver training.

    I have an idea btw, I offer it for free. Almost all cell phones now have bluetooth connectivity. Put a device in the vehicle that shuts off all cell function until the car is stopped.

  2. Jeffrey August 26, 2009 at 12:09 am #

    I saw it on Fox 25 News At 10 & 11.

  3. Lorelei August 26, 2009 at 2:48 pm #

    o my god. my heart is racing. i expect that it’s very, very effective as a deterrent.

  4. Ben September 3, 2009 at 5:08 pm # just conducted a follow up study with 205 viewers of a Public Service Announcement (PSA) from the U.K. illustrating the dangers of texting and driving. Results showed that the overwhelming majority of viewers (85%) reported that in the last week, they had reduced the amount of text and mobile messages sent while driving as a result of the video. More in-depth results can be viewed at

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