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News & Notes

→ Salon: It’s time to love the bus

Making people like the bus when not liking the bus is practically an American pastime essentially means making the bus act and feel more like a train. Trains show up roughly when they’re supposed to. Buses take forever, then arrive two at a time. Trains boast better design, speed, shelters, schedules and easier-to-follow routes. When people say they don’t like the bus but they do like the train, what they really mean is they like those perks the train offers. But there’s no reason bus systems can’t simply incorporate most of them.


→ The Atlanta Journal-Constitution: Mayor Sam Adams: Portland’s streetcar makes vital change

Atlanta has just broken ground on a streetcar line. As the mayor of Portland, a city in the midst of a streetcar revival, I remember that feeling.

You’re probably wondering what comes next. You can look forward to a noticeable change in your city. Investing local, state and federal dollars to leverage private funds has reinvigorated our city, created jobs and given Portlanders a healthy, more sustainable transportation choice.


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News & Notes

→ From Here to There: A Creative Guide to Making Public Transport the Way to Go [Embarq]

Major automobile companies spend billions of dollars annually to advertise their products to customers. In 2009, General Motors alone spent $3.2 billion on advertising campaigns and overall marketing efforts for their products. Major auto companies collectively spent $21 billion worldwide and it looks like their investments are working. The number of private vehicles in Brazil more than doubled in less than a decade — 1.2 million in 2001 to 2.6 million in 2010. India experienced a 20-fold increase in the number of private motor vehicles in the last decade.

Such overwhelming statistics in favor of private vehicles, backed by billion dollar investments in advertising campaigns, point to the urgency with which public transport must catch-up in this competitive marketplace. Often times, so much energy is focused on the technical and financial aspects of getting public transit projects off the ground that branding and marketing become an afterthought.

In an attempt to give public transport a competitive edge, EMBARQ released a report on marketing and branding public transport.


→ Great places: smart density as part of economic flourishing [Grist]

Done right, density can be an engine of prosperity. Business executives should love great places just as much as hippies like me do.

Here’s the basic idea: When smart, skilled people start to gather in a place, the process becomes self-perpetuating. More smart, skilled people show up to be near the others. And the more smart, skilled people you get close together, the more you reduce transaction costs and increase “knowledge spillover,” which leads to commerce and innovation.


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News & Notes

→ California Drive-Thru Ban and the “Health in All Policies” Approach Baldwin Park, California, home of the country’s first drive-thru, has banned drive-thru construction for nine months in an effort to combat obesity. [The City Fix]

→ RI senators land Pawtucket River bridge money Rhode Island’s senators on Thursday announced a $2.3-million appropriation to help replace the Pawtucket River Bridge, the deteriorated structure carrying Route 95. [Projo 7 to 7 News Blog]

→ Q&A: How the Deepwater Wind deal works What it means for RI electricity customers [WPRI.com]

→ Berlin Eyes Exotic Trees in Response to Warming Weather Palm trees in Berlin? Not quite. But the German capital is testing trees from the south as native species show signs of struggling with increasingly warm temperatures. Instead of limes and oaks, the city could soon be filled with Judas trees and Daimyo oaks. [Der Spiegel]

→ Jarrett Walker talks to our staff about public transport branding (and more!) [TransLink (Vancouver, Canada) Buzzer Blog]

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