Greater City Providence

Graphic PSA about the dangers of texting while driving

Before you watch, I warned you it is graphic. I feel a little light headed after watching it.

From the video’s YouTube page:

The four-minute sequence involves British actors and creative talent — and is part of a larger 30-minute drama produced and directed by Peter Watkins-Hughes an award winning, former BBC TV producer who is also a lecturer for the Documentary Film & Television department at the Newport School of Art, Media and Design in Wales. He got his own students to work on this drama, which was made for — and with — the Gwent Police Department. Mr. Watkins-Hughes says the longer-version of this drama will be shown at schools this year. He is in talks with the BBC to have “COW” (named after the road in the film) – broadcast later this year.

Via: Creative Review

Jef Nickerson

Jef is Greater City Providence's co-founder, editor, and publisher. He grew up on Cape Cod and lived in Boston; Portland, Maine; and New York before settling in Providence. In addition to urbanism, Jef is interested in art, design, and ice cream. Please feel free to contact Jef if you have any question or comments about Greater City Providence.


  • Very realistic. This needs to be shown to new drivers as a requirement for driver training.

    I have an idea btw, I offer it for free. Almost all cell phones now have bluetooth connectivity. Put a device in the vehicle that shuts off all cell function until the car is stopped.

  • o my god. my heart is racing. i expect that it’s very, very effective as a deterrent.

  • just conducted a follow up study with 205 viewers of a Public Service Announcement (PSA) from the U.K. illustrating the dangers of texting and driving. Results showed that the overwhelming majority of viewers (85%) reported that in the last week, they had reduced the amount of text and mobile messages sent while driving as a result of the video. More in-depth results can be viewed at

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