The Speed Camera Lottery

In Roads, Video by Greater City Providence1 Comment

The winning idea of the fun theory award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin’s idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.

The Fun Theory

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Greater City Providence

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Promoting the smart urban growth of the Greater Providence region.


  1. Great idea. An incentive to drive safely using the funds from those who flout the rules. Over time though it would become futile because it’s a system of diminishing returns.

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