“If you can’t measure it, you can’t manage it,” the saying goes. On the Internet though, the problem is often that we’re so buried under heaps of semi-relevant, disparate marketing metrics, that we don’t know even know where to begin. Log onto Google Analytics today? How about Facebook? Twitter? Mailchimp..?
Founded in 2011, Providence-based startup Revenizer aims to stop the madness by enabling businesses to easily identify, track, and (most importantly) act upon a select few key metrics in a single web-based interface (think easy marketing scorecards).
At the March Geek Dinner, Revenizer CEO Phil Rogers will tell the story of his early-stage startup and give a sneak peek at its soon-to-launch service to make actionable-marketing-analytics easy.