Streetsblog: Why Free Black Friday Parking Is a Bad Idea
Lastly, providing free parking creates an inequity issue for people who do not own a car. As I’ve noted before, more than one-quarter of Cleveland households lack access to a vehicle. Yet, because the cost of parking is already factored into the price of retail goods, these individuals will have to pay for the hidden cost of parking, despite the fact that they will not take advantage of it. Ohio’s transportation policies are already skewed heavily enough towards driving. The round-trip cost of taking public transportation to Tower City ($4.50 per person) is higher than the price for two hours of on-street parking. Requiring the City to pick up this tab only serves to widen the gap between drivers and non-drivers.
If you want to understand why people use a certain transit system, it makes sense to start with the system itself. Frequency, access, and any other service qualities that make riding as convenient as driving will help. Whether or not the way a city is designed and built nudges people toward the system — via residential density and street design, for instance — matters, too.
But as we’ve pointed out in the past, there’s a psychological component to riding transit that’s easy for city officials and planners to overlook. Fact is, we’re not all completely rational about our travel decisions. The perceptions that people have about public transportation, substantiated or not, are powerful enough to attract or repel them.
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